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Advertisers Dump “Hannity” over Perceived Roy Moore Defense

Sean Hannity interviewed now-embattled Alabama U.S. Senate candidate Roy Moore last week on his nationally syndicated daily radio program. And this week, as reported by Business Insider, several advertisers have already said they’ll no longer air spots on the Fox News’ TV show Hannity in response.

So what happened?


Last week, Sean Hannity wanted to give Moore an opportunity to tell his side of the story and otherwise answer the charges that he had entered into sexual relationships with teenage girls when he was in his 30s. So he gave the candidate a platform, by way of his radio show.

Apparently, granting the judge said platform was too much for a number of Hannity advertisers, who buckled under (what else?) social media-based pressure regarding Moore’s appearance.

What was particularly unfortunate is that the companies chose to dump Hannity even as the radio host was, by all accounts, pretty tough on Moore in his questioning of the senate candidate.

The main culprit in this dust-up appears to be Media Matters for America, a leftist media watchdog group that has a long history of trying to make Sean Hannity disappear from the airwaves by pressuring his program’s advertisers. Media Matters accused Sean Hannity of declaring the allegations against Moore to be false, which is not something he actually did.

What follows is a show excerpt that Media Matters apparently thinks is tantamount to the host siding with Moore:

“Every single person in this country deserves the presumption of innocence. With the allegations against Judge Moore, none of us know the truth of what happened 38 years ago. The only people that would know are the people involved in this incident.”

One advertiser that originally announced it was pulling its ads, the popular coffee company Keurig, has since apologized for that decision, and now says it will continue to advertise on Hannity. Keurig CEO Bob Gamgort, in an email to company employees, said the initial move to cut ties with Hannity “was done outside of company protocols.”

However, other advertisers have stood firm in their decisions to divorce themselves from Hannity, including automaker Volvo.

By Robert G. Yetman, Jr. Editor At Large