As Kellogg continues to descend into the financial abyss, shutting down facilities across the country and laying off thousands of workers, one politician is demanding answers about what the cereal maker’s long-term plans are for his state.
As reported by The Philadelphia Inquirer, Sen. Robert P. Casey, Jr. (D-Pa.) fired off a letter to Paul Norman, president of Kellogg’s North American Division, asking the company to maintain its “long-standing commitment to the Pennsylvania workforce,” as well as seeking clarification on just what the company plans to do with the distribution centers in Pittsburgh and Philadelphia it has targeted for closure in August.
Although Kellogg announced this past winter it was shutting down a large number of distribution centers as part of a new effort to more efficiently deliver product to stores, it is difficult to divorce the timing of the massive downsizing from its much-publicized decision, made last November, to yank company ads from popular conservative news and opinion website Breitbart. Clarifying the reason for Kellogg’s election to discontinue advertising at Breitbart, spokeswoman Kris Charles said at the time that the company wanted to ensure their “ads do not appear on sites that aren’t aligned with our values.” Breitbart, seen as a driving force behind the election of Donald Trump, and boasting a readership in the neighborhood of 45 million, organized a #Dump Kelloggs Internet-based campaign that received a ton of media coverage and is believed to have had a profound effect on the company’s recent fortunes.
By Robert G. Yetman, Jr. Editor At Large