For Amazon, Black Friday isn't just a one day thing. This year, the online retail giant is counting down to the big day with eight days of savings.
Beginning this Friday, Nov. 11, Amazon will offer new deals on its Black Friday site as often as every five minutes for eight straight days. That will include 10 Deals of the Day starting at midnight on Thanksgiving, and up to 10 more on Black Friday itself.
There will also be limited-time Lightning Deals on thousands of products per day. Amazon Prime members have the advantage here — they'll get access to the majority of these Lightning Deals 30 minutes early.
Jim Paris Comments On This Story -
Amazon is getting a big jump on Black Friday. We have taken a look at the deals and the big savings appear to be on electronics again this year. Amazon's own proprietary products with the largest overall discounts (Kindle, Fire TV, etc...). They are also really pushing their hot new Echo device.