Brandon Webb is a digital publishing and e-commerce business owner who has spoken with the folks over at Entrepreneur magazine through the years about his experiences as a business owner.
But Brandon Webb is something else, something that has great relevance right now in light of the recent, terrible shooting event in Las Vegas.
Brandon Webb is a former Navy SEAL.
As a matter of fact, in his capacity as a SEAL, Webb had the opportunity to train some of the military’s most dangerous snipers, including the legendary Chris Kyle of American Sniper fame.
Webb recently shared with Entrepreneur his tips on how to survive an active shooter situation. The basis for Entrepreneur, of all magazines, publishing Webb’s thoughts on this subject is that business owners these days are frequently traveling, are out in public and among large crowds, and otherwise in environments that serve as soft targets for terrorists and other nefarious individuals.
Here, writes Webb, is how to stay alive (from Entrepreneur):
As a former military guy and a SEAL, I’m a big fan of the KISS (Keep It Simple Stupid) rule when it comes to planning. The important thing is to have a plan that everyone knows and can follow.
Establish a leader who makes the decisions in an emergency. Everyone knows to follow the leader: Dad, mom, your boss, whoever is most comfortable taking this role.
Run like hell. It’s extremely hard to hit a moving target. Snipers train hours to do this with skill. For someone who is nervous, or is an amateur, it will be very hard to hit a moving target, especially under stressful conditions. You need to create as much distance as possible between you and the shooter.
Hide only as a last resort, and with the idea that you will eventually need to move. If it’s a single shooter, listen for lulls in gunfire. This could indicate a weapon jamming or the shooter is reloading. Either one creates an opportunity to run and distance yourself from the shooter and escape with your life.
Know the difference between cover and concealment. Cover is stuff like concrete, large planter beds and columns -- things that actually stop bullets. Concealment -- hiding behind tables, glass and curtains -- will not keep you safe.
Have a communications plan (who is going to call or contact who) and a rallying point in case people are separated. This should be clear and simple: the entrance coffee shop down the block, the entrance to the parking lot, etc.
By Robert G. Yetman, Jr.