I am very excited about our new two hour video, 'The Shortcut Publishing Method.' I embarked on this topic a bit backwards. I filmed a two hour video first, and am now in the process of writing the ebook version. Of course, it is always smart to make available content in different formats. In this case, however, I have a feeling that the video will be especially popular. One of the distinct advantages of the video is screen sharing. This allows me to really 'show' students while we are explaining these new concepts. Just one example; I took a few minutes to demonstrate Amazon's new eBook pricing tool. Being able to take viewers into the dashboard of my Kindle Publishing account and show them how to use this was invaluable.
In the video, I address this question at the very beginning. In fact, it is the centerpiece of this whole new approach. The idea is to write a 35 to 40 page ebook in a 10 day period. This gives you 4 days to edit and publish to the Kindle store. The 35 page length is based on double spacing and should end up around 9,000 to 10,000 words. This is only about 4 to 5 pages a day. 1,000 words a day is a very achievable goal, especially if you use the outlining method we cover on the video.
The Short eBook, Your Ticket To A New Income Stream
My business partner Bob Yetman and I share how we made a fundamental mistake with our eBook marketing over the last three years. We noticed that one of our eBooks (only 33 pages in length) was outselling all of our other eBooks combined. Yes, we were happy to see the sales, but this was not at all what we expected.
We put in months writing a book on the JFK Assassination and it has done OK, but not nearly as well as Credit Scoring Secrets. What is really strange is that even though the JFK book is double the page count, the suggested price from Amazon is just 49 cents more! Not only is it twice the number of pages, but writing on a heavy historical topic like this took months of late night research and writing. Our friends were all impressed when we announced the launch of our JFK book. It may have made us look great and give us a bit of bragging rights as authors, but the little 33 page credit repair book is what is bringing in the money.
Finding The Sweet Spot In The eBook Market
The key error that we made was assuming that eBook buyers were the same as print book buyers. While it is true that there are a lot of traditional print books that are also available in the eBook format, this is not where the bulk of the money is being made the Kindle store. Readers are looking for 'how to' eBooks that they can get through in one to two hours that solve a problem. In the video we share the long list of topics that this includes (and there are many). We also point out that you don't personally have to be an expert on a given subject to write on it. Many people can research a topic in just a few hours and then they are off the races. You can even use different names (pen names) for the different subject areas that your eBooks cover.
The $2.99 Price Level And Why It Makes Sense
Another integral part of the puzzle here is the $2.99 price level. As an eBook writer you do get to set your own price. That is both a good thing and a bad thing. We made every mistake in the book (no pun intended) on our pricing. In the beginning we set our prices entirely too high. Later we thought if we went down to .99 cents that we would see a spike in sales. Oddly enough, we learned that at 99 cents sales dropped like a rock. So much for the notion that a lower price would generate more sales. At $2.99 the royalty payout is 70% and this means we earn about $2 for every book sale. If we go below $2.99 the royalty drops to just 35%. Weird but true, we sell more copies of the same book at 2.99 than at 99 cents. Making $2 per book is also much better than earning just 35 cents.
Other Topics Covered -
- How to use free giveaways to generate a following, reviews, and additional promotion from Amazon's shopping cart
- Why you should exclusively publish your eBook on Amazon
- How to get your eBook covers designed for $5 or less (and this is very important!)
- The simple method of formatting your eBook without special software
- How to pick a winning topic before you even start writing
- How to put together an outline so that writing your eBook will be faster and easier than ever
How To Get The New 2 Hour Video
The complete video is available for just $15. This is a digital download, and you can begin watching it immediately after placing your order. To order the video, click here. After placing your order you will receive both a download link and also a link to a page where you can simply watch it online. Unlike other video download offers, we don't limit the number of times you can watch the video or set an expiration date for the link. Watch it over and over again. There is a lot of information to absorb, so watching a second time would be a good idea.
My New Writing Plan
I am about to embark on a new journey of writing myself. Starting this week I am going to make it my goal to write at least one new eBook per month using my own Shortcut Publishing Method. I am also going to record an audio version of each of my eBooks as well. Run, run, as fast as you can, you can't catch me I'm the Gingerbread man (or in this case, the 35 page eBook man). All kidding aside, I would love it if you caught me or even passed me up with your own writing. I love nothing more than to hear from a student that has released their first eBook. There is more than enough money for all of us to cash in. Save yourself a few years of making all of the mistakes that I have and grab the video, I know you will be glad you did.
A Final Word To The Fiction Writer
We are both non-fiction writers, and that is the focus of this video. It should be noted, however, that short fiction is a very hot market in the Kindle store. I don't claim to know much about this niche, but many of the same marketing principles of writing short non-fiction would also apply to short fiction. Even though the focus of this video is non-fiction, I believe you will find most of it easily adaptable to short works of fiction as well.
Helping you make the most of God's money!